Engineering the next chapter
of business in the Gulf.
Microsoft Dynamics 365, LS Central, Azure and AI — designed, delivered and supported by a single, accountable partner across the Middle East and India.
A consulting + product partner for global businesses.
We help enterprises across the Middle East and India transform with Microsoft Dynamics 365, LS Retail and AI — combining hands-on consulting expertise with our own purpose-built product accelerators.
From strategy and architecture to implementation, integrations and 24×7 managed support — we ship outcomes, not just slide decks.
Consulting Services
Strategy, implementation, upgrades, managed support & resourcing.
Our Products
NovaHub Portal, e-Invoicing Apps, Purchase & Retail Copilots on AppSource.
Three practices.
One unified transformation partner.
We focus deeply on three connected practices — and we are certified, recognised and recommended in each.
AI Solutions & Copilot
Bring intelligence to every workflow with Microsoft 365 Copilot, Business Central AI, custom Copilots and AI agents — designed for measurable ROI.
- Microsoft 365 Copilot rollouts
- Business Central AI & Agents
- Purchase & Retail Copilots
Microsoft Dynamics 365
End-to-end ERP, CRM and platform implementations powered by Business Central, Finance & SCM, Sales, Customer Service, Azure and Power Platform.
- Business Central / NAV migrations
- Dynamics 365 F&SCM & CE
- Power BI · Power Automate · Azure
LS Retail · Diamond Partner
The unified commerce platform for retail, hospitality and pharma — from POS and inventory to back-office finance, all on a single platform.
- LS Central · POS, ERP, eCom unified
- LS Central SaaS / Cloud rollouts
- 5× Diamond Partner (2022–2026)
Full-spectrum services across the digital lifecycle.
From the first whiteboard sketch to 24×7 managed operations — one accountable partner, one commercial relationship.
Digital Transformation
Roadmaps that move you from legacy to a unified Microsoft cloud.
Learn moreStrategy & Consulting
Independent advisory on architecture, vendor fit and total cost.
Learn moreAzure & Cloud
Migrations, FinOps and modern Zero-Trust security on Azure.
Learn moreAnalytics & Fabric
Decision-ready data on Power BI, Fabric and Azure Synapse.
Learn moreProcess Automation
Power Automate, RPA and intelligent document workflows.
Learn moreUnified Commerce
Shopify and Magento stitched into LS Central and Business Central as one stack.
Learn moreResourcing
Certified Dynamics & LS consultants on demand — onsite or remote.
Learn moreManaged Support
24×7 application managed services with SLA-backed response.
Learn moreDeep domain expertise across key verticals.
Vertical blueprints, accelerators and certified consultants — proven across the Middle East and India.
Food & Beverage
Recipes, kitchen, table service & aggregator orders — LS Central + BC.
Grocery & Retail
POS, inventory, loyalty & omnichannel with LS Central on Business Central.
Fashion & Apparel
Size-colour matrix, seasonal collections, store networks & eCommerce sync.
Power & Energy
Project accounting, asset tracking & field service for energy and utilities.
Manufacturing
Discrete & process manufacturing with BOMs, planning & shop floor on BC.
Wholesale & Distribution
Warehouse, route accounting & multi-entity trading on Business Central.
Six reasons leaders choose us as their transformation partner.
The combination of certified expertise, regional presence and product accelerators is what makes the difference.
Certified expertise
Microsoft Solutions Partner with multiple specialisations and five consecutive years as LS Retail Diamond Partner.
On-the-ground regional
Onshore teams in UAE, KSA, India and the US — fluent in your timezone, local tax rules and business culture.
One accountable partner
Strategy, licensing, build, integrate, support — handled by one team, one contract, one point of escalation.
AI woven in, not bolted on
Copilot, Business Central AI and custom agents architected into the solution from day one — not as a later add-on.
Pre-built accelerators
Industry templates, ZATCA/UAE e-Invoicing apps and AppSource products cut implementation time by up to 40%.
Partner, not vendor
Low team attrition, long-tenured consultants and direct CXO access. Your project doesn't change hands.
Real outcomes for real businesses.
Hypermarkets unified on LS Central, F&B groups consolidated on Business Central, energy corporates running multi-entity compliance, and enterprises automating Request-to-Quote with agentic AI — measurable wins across the GCC.
15+ hypermarkets unified on a single LS Central platform across the GCC.
Replaced fragmented POS and back-office systems with LS Central — unifying inventory, pricing, promotions and loyalty across every hypermarket, with real-time visibility for head office across the region.
16+ legal entities live on Dynamics 365 Business Central across the UAE.
End-to-end Finance, Procurement and Operations rolled out across 16 legal entities in a single Business Central tenant — with UAE VAT, e-invoicing and inter-company consolidation built in from day one.
Industry ISVs deployed across multiple legal entities for a major power & energy group.
Rolled out specialised industry add-ons across multiple legal entities for one of the region's largest power & energy corporates — full statutory, audit and VAT compliance baked into every workflow from go-live.
Automated Request-to-Quote across multiple business lines with Copilot Studio agents.
Custom agents built in Copilot Studio handle the full Request-to-Quote workflow — pulling product catalogs, pricing rules and approval logic across multiple lines of business — so customers get accurate quotes in minutes, not days.
What leaders say about working with us.
From CIOs and CFOs to operations heads — our customers come back, and they refer us forward.
Novasoft's team delivered our LS Central rollout across 60 stores ahead of schedule. Their domain knowledge of retail in the Gulf is second to none — they pre-empted issues we didn't even know we had.
Their AI & Copilot rollout transformed how our finance team works day-to-day. Period-close tasks that took days now take hours, and audit-trail confidence has never been higher.
A genuine consulting partner — not just an implementer. They challenged our assumptions, brought AppSource accelerators, and delivered ZATCA compliance well before the deadline.
From our blog.
Stay updated on Microsoft Dynamics, LS Retail and AI — written by our practitioners on the ground.
How AI is transforming business operations with Dynamics 365 Business Central
How embedded AI and Copilot inside Business Central is changing the way finance, supply chain and operations teams work.
Read article
AI in Microsoft Dynamics 365 Business Central
Explore the AI capabilities built into Business Central and how to operationalise them inside your finance and supply-chain teams.
Read article
Shopify & Dynamics 365 Business Central integration patterns
The right architecture for connecting Shopify with Business Central — choosing between native, middleware and event-driven patterns.
Read articleLet's design your next chapter of transformation.
30-minute discovery call. No slides, no hard sell — just a focused conversation on where you are, where you want to go, and how Microsoft & LS technologies can get you there faster.